How To Generate Leads
We know that a steady stream of leads is an essential component of keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads is easier said than done.
Forget about your product for a second.
You can jazz it up, tie it in a pretty little bow and offer it at the best price – But none of this matters.
With email marketing continuing to be a powerful marketing medium how to get more leads is a topic that every marketer should have on their mind. Forrester research predicts that over 9000 email marketing messages will be delivered to every active email address this year.Divide that number by 365 and that’s almost 25 marketing messages per day to each user’s inbox.Clearly the competition for attention in the inbox is intense but email marketing is still a very effective and worthwhile marketing method.When you discover how to get more leads you can use this knowledge to grow your list and scale up your sales.
In order to combat the ever increasing competition for attention online you will need to get more leads and follow up with more people.
1. Direct Email
An extremely flexible medium that gives you access to any number of otherwise inaccessible prospects for many different purposes; to sell your products; generate sales leads; follow up enquiries; get more business from current customers; keep in touch with former customers; close the sale in advance … and so much more. It allows you to present every benefit of your product or service over those of your competition in a manner that’s 100% consistent. This is not just in their offices and during the business day, but in their homes, in the evenings and at weekends. Reaching the right audience with the right offer and the right message is the key to success, because the only thing that counts is how many sales or inquiries your mailing generates.
2. Start A Blog (If You Don’t Have)
WordPress is open source blogging software that is the best way to publish your content online.adb
I recommend installing a self-hosted blog with a hosting service like Bluehost so that you can install plugins like Ultimate SEO, and Google XML sitemaps, which will allow you to optimize your content for Google.
WordPress is a powerhouse, driving tens of millions of blogs online. WordPress is also used by more of the top 100 blogs than any other platforms.
3. Deploy outbound & Inbound Marketing
outbound marketing is still more effective than inbound marketing. But, it doesn’t mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.
From an inbound perspective – personalize your email communication and get active in online communities by regularly sharing informative content, as well as solving common customer problems. This will help you establish healthy relationships with your customers and build more leads.
4. Effective Advertising
Advertising should be nothing less than ”salesmanship in print,” i.e. it should do the same job that a top sales person would do face to face. If you approach advertising in a scientific manner, following proven principles and facts, it no longer has to be a gamble. There are many extremely effective ways of using advertising in a highly targeted manner, that can’t help but grow your business.
This includes 1) advertising only in media that reaches a sufficiently large number of the kind of people you’re trying to reach 2) focusing the entire thrust of your communication on your prospect’s interests, not your own 3) giving your prospects enough information and education and 4) offering them something appealing that’ll get them to respond now.
5. Invest In New Technology
New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.
In a nutshell, you should keep an eye on emerging technology and channels through which you can get more leads for your business.
6. Make Your Subscriber Form Visible On Every Page Of Your Website
To capture email subscribers you will need an email marketing software provider.
I used to work for an email marketing review website and from my experience there I decided that Aweber was the best way to go, so I recommend them.
Aweber is not free, but you can get started with them for just $1 and investing in email marketing is money well spent.
Whoever your form is with make sure it is placed in a prominent spot on your site; above the fold is best. The more people that see your form, the more will use it.
If you are looking for a free email marketing solution Mailchimp has a forever free account. That enables you to manage up to 2,000 subscribers and send 12,000 emails a month.
7. Referral System
One third-party endorsement is more powerful than a hundred presentations. Getting your customers to recommend and encourage other people they associate with to seek out your products or services is the most coveted prize in selling, besides a sale. There are hundreds of referral systems you can use; to create an unlimited supply of hot prospects; get prospects returning your calls; contact hard-to-reach buyers; create a reputation that opens closed doors; to enhance customer loyalty; and to increase sales and multiply profits. Referral systems make your life easier and more professional, and bring higher profits with increased customer loyalty.
8. Google + Communities
Just like LinkedIn groups, Google+ helps bring people with common interests together. Their communities offer opportunities to become an influencer and reach potential prospects to drive conversions.
Farfetch is a curated website which features products from independent designers around the world. They used Google+ to showcase new products.Leading to a 116% increase in Google+ followers who converted into paying customers at a rate of 1%.
9. Use Squeeze Landing Page To Get More Leads
An effective landing page (squeeze page) has a much better rate of success for capturing new leads than any other form placement.
The idea behind an effective squeeze page is to maximize conversions with a single call to action.
Eliminate all external links from your squeeze page so your visitor has to either convert or bounce.
Once you have a landing page you can run a split A/B test to determine the best design. For some ideas about what to test check out this cool infographic to discover 7 landing page elements you should test.
10. Qualified Lists
The quality of your prospect list is the single most important influencing factor in your marketing success. Because it can eliminate virtually all marketing waste. A list of well qualified prospects can be a priceless gem.Because if you exploit it properly it will produce tremendous amount of revenue for you from people, who have a proven interest in your product or service.
Thousands of properly qualified lists are readily available.For virtually any marketing purpose and can give you many times more sales. These lists identify the specific businesses, key decision makers and demographic characteristics you desire, within the geographic areas you specify. You can focus only on prospects who are more likely than not your primary target audience for your product or service.